{"id":676,"date":"2024-11-24T09:00:00","date_gmt":"2024-11-24T09:00:00","guid":{"rendered":"https:\/\/christianfischbacher-magazine.com\/die-zyklen-werden-kuerzer\/"},"modified":"2026-07-30T07:29:48","modified_gmt":"2026-07-30T07:29:48","slug":"the-cycles-are-getting-shorter","status":"publish","type":"post","link":"https:\/\/www.christianfischbacher-magazine.com\/en\/die-zyklen-werden-kuerzer\/","title":{"rendered":"\"Die Zyklen werden k\\u00fcrzer\""},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">Interview with Hanna Beck,<br><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">Head of Design at Christian Fischbacher Switzerland<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial; font-weight: bold;\">Interview: Nicolas Gattlen<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal; display: initial; font-style: italic; color: rgb(26, 26, 26);\">Images: Christian Fischbacher Switzerland<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal; display: initial; font-style: italic; color: rgb(26, 26, 26);\">Bed linens always reflect the spirit of the times. Which trends are currently dominating? What does the near future hold? An interview with Hanna Beck, Head of Design at the bedding brand Christian Fischbacher Switzerland.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal; display: initial;\">Ms. Beck, in fashion, trends follow one another at an increasingly rapid pace. Does this also apply to bed linens?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial; font-style: italic; font-weight: normal;\">We\u2019ve noticed that the cycles for bed linen trends are becoming shorter as well. While a design used to remain popular for five years, today interest often wanes much sooner, sometimes after only two years. However, there are trends that remain popular for much longer. Floral patterns, for instance, are a classic at Fischbacher. Of course, the motifs, their sizes, or color schemes may vary, but the overarching theme has endured for decades.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal; display: initial;\">An individual motif can also become a classic. For example, the dandelion. To celebrate its 25th anniversary, Fischbacher launched the iconic dandelion design alongside the new Dandelion collection in a limited edition. Why is this motif so well-loved?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"\" style=\"display: initial; font-style: italic; font-weight: normal;\"><span style=\"display: initial; font-style: italic; font-weight: normal;\">The dandelion is a delicate symbol of transience, while also representing hope and new beginnings. It\u2019s also associated with childhood memories\u2014carefree spring days, walks across meadows. Watching the feathery seeds float through the air and turn into new plants simply brings joy.<\/span> \n<\/span><span style=\"display: initial;\"><br><\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center cf-produktbox cf4-produktbox is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<ul class=\"wp-block-list\">\n<li><span style=\"display: initial;\">Fischbacher has gained a reputation for whimsical motifs on high-quality fabrics, such as feathers (design \u201cLe Piume,\u201d launched in 1997), skiers (\u201cEngadina,\u201d 2016), or birds on branches (\u201cHaiku Nouveau,\u201d 2019). The designs appear light and cheerful.<\/span><span class=\"m-font-size-20\" m-font-size-set=\"true\" style=\"display: initial;\"><br><br><\/span><\/li>\n\n\n<li><span style=\"display: initial;\">The current \"Midnight Moon\" collection by Fischbacher features a Magic Forest motif, creating a mysterious atmosphere between dream and reality. The designs on Fischbacher's bed linen originate exclusively from the brand's in-house design studio.<\/span><span class=\"m-font-size-20\" m-font-size-set=\"true\" style=\"display: initial;\"><br><br><\/span><\/li>\n\n\n<li><span style=\"display: initial;\">Hanna Beck (39) has been Head of Design at Christian Fischbacher Switzerland since 2018. For the past five years, the Christian Fischbacher bed linen brand has been part of the French Fremaux-Delorme group.<\/span><span class=\"m-font-size-20\" m-font-size-set=\"true\" style=\"display: initial;\"><br><br><\/span><\/li>\n\n\n<li><span style=\"display: initial;\">Traditional craftsmanship techniques, such as weaving and the Shibori dyeing method, are incorporated into new designs.<br><\/span><\/li>\n\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32%\">\n<div class=\"cf4-product-media\" style=\"max-width:230px;margin-left:auto;margin-right:auto;\"><div style=\"max-width:230px;margin:0 auto;\"><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"769\" src=\"https:\/\/christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-woman-is-painting-a-picture-on-an-1.webp\" alt=\"A woman is painting a picture on an easel.\" class=\"wp-image-2201\" style=\"width:100%;height:auto;border-radius:14px;display:block;\" srcset=\"https:\/\/www.christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-woman-is-painting-a-picture-on-an-1.webp 637w, https:\/\/www.christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-woman-is-painting-a-picture-on-an-1-249x300.webp 249w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-style: italic; display: initial;\">\"Vienna\" is inspired by the iconic coffeehouse chairs and their rattan weaving.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">Certainly. The bedroom is a place of retreat. People want to feel safe, light, and refreshed there. This also explains why simple white dominates bedrooms, followed by beige and gray.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial; font-style: italic;\">And yet bed linens also reflect the zeitgeist. Which trends are currently shaping the market?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">We\u2019re experiencing a revival of the 1960s\u2014with soft shapes and colors like orange, red, green, and brown. Eggshell-colored boucl\u00e9 yarn is also making a comeback. A revival could also be on the horizon for floral silhouettes that were popular around the turn of the millennium. Nature-inspired motifs and colors, such as subtle beige and earthy tones with accents of green and apricot, have been trending for some time. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-style: italic; display: initial;\">Currently, terracotta hues and textures reminiscent of dry earth, rocks, sand, deserts, and natural materials are particularly prominent. I believe this is also influenced by designers\u2019 growing engagement with climate-related issues. Another noteworthy trend is the renewed integration of traditional craft techniques, such as weaving and the Japanese dyeing method Shibori, into modern designs.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">Is this return to traditional methods a response to AI-driven design?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-style: italic; display: initial;\">It\u2019s interesting to see that today, both are often combined. This can lead to something entirely new and unexpected. Our design team is actively exploring these possibilities.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: initial;\">Fischbacher bed linens are sold worldwide. Do Swiss customers have different preferences compared to those in Spain or Singapore?<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center cf-produktbox cf4-produktbox is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:32%\">\n<div class=\"cf4-product-media\" style=\"max-width:230px;margin-left:auto;margin-right:auto;\"><div style=\"max-width:230px;margin:0 auto;\"><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"display:block;\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"435\" src=\"https:\/\/christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-table-topped-with-a-bunch-of-pain-1.webp\" alt=\"A table topped with a bunch of paintings and a brush.\" class=\"wp-image-2202\" style=\"width:100%;height:auto;border-radius:14px;display:block;\" srcset=\"https:\/\/www.christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-table-topped-with-a-bunch-of-pain-1.webp 1000w, https:\/\/www.christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-table-topped-with-a-bunch-of-pain-1-300x131.webp 300w, https:\/\/www.christianfischbacher-magazine.com\/wp-content\/uploads\/2026\/07\/cf4-a-table-topped-with-a-bunch-of-pain-1-768x334.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<p class=\"wp-block-paragraph\"><span style=\"font-style: italic; display: initial;\" class=\"m-font-size-15\" m-font-size-set=\"true\">Swiss customers generally prefer simpler designs compared to those in Asia or southern countries. However, they\u2019re not as strictly minimalist as is often assumed. Our current, expressive collection \u201cMidnight Moon,\u201d for example, has been very well received in Switzerland. It exudes a dreamy magic, something perhaps missing from our everyday lives.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-style: italic; display: initial;\" class=\"m-font-size-15\" m-font-size-set=\"true\">Hotels tend to be more restrained in their designs and colors. Do you cater to them with specific collections?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"m-font-size-15\" m-font-size-set=\"true\" style=\"display: initial;\">We offer a dedicated hotel line with various white models. Most hotels use white bed linens because they\u2019re often washed chemically and pressed by machine daily. Colors fade faster under such conditions, and the fabric needs to be more durable.<\/span><span style=\"display: initial;\"><br><\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Interview with Hanna Beck, Head of Design at Christian Fischbacher Switzerland, about current bed linen trends and developments in the near future.<\/p>","protected":false},"author":5,"featured_media":2200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marke-geschichten"],"_links":{"self":[{"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/posts\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":7,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/posts\/676\/revisions\/2203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/media\/2200"}],"wp:attachment":[{"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christianfischbacher-magazine.com\/en\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}